BrandConnect: 12 New York: Larry Kimmel presents the Time Tested Truths of Scientific Marketing

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Larry Kimmel, Former CEO, DMA / Executive Director, hawkeye

In life and in marketing, things change. Technology advances. Behavior evolves. Yet there are certain undeniable truths, tested over time. These truths are intrinsic to the activities of humans in the modern age. These truths have been tested and validated during the various eras of marketing: The print period. The radio days. The television age. The direct mail era. Web 1.0. Web 2.0. And during the social/mobile revolution.