BrandConnect:12 New York: Building and Activating High Value Relationships

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Connie Chan Wang, Social Media Marketing Manager, LinkedIn
David Blackburn, SVP, Digital Marketing, U.S. Trust, Bank of America Private Wealth Management
Michelle Accardi, Vice President, Digital Marketing, CA Technologies
Colin Sutton, US Director, Social Media, OMD

It’s simple to build high value relationships one at a time, but how do you go big? This session brings together each phase of the ecosystem, from identifying and targeting the people you want to have relationships with to defining different objectives, conversations, and desired outcomes for each type of relationship you develop.