BrandConnect:12 New York: Building Essential Social Capabilities

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Jonathan Lister, Vice President, North America Sales, Marketing Solutions, LinkedIn
Stefan Heeke, Head of Digital Marketing, Siemens Corporation
Chris Bowler, Vice President, Social Media, Razorfish
Robert Painter, Vice President, Corporate Marketing & Communications, Cognizant

Panelists will discuss what the essential social capabilities for marketing are, how to build them, how to scale them, and also what’s not essential to the process. This session will be interactive as participants share their own best practices and take a deep dive into the latest tactics for enabling social in the marketing organization.