Panel: Measuring Success in Social Media Marketing
Brian Thome, Head of Insights, Marketing Solutions, LinkedIn
John Bell, Global Managing Director, Social@Ogilvy
Mike Volpe, CMO, Hubspot
Paul Marcum, Director, Global Digital Marketing & Programming, GE
Phil Parrotta, Head of Brand, Advertising & Integrated Marketing, Oppenheimer Funds
There are varied ways to measure social media; each company defines its own KPIs and success criteria differently. The common thread, however, is linking social media measures to underlying business objectives. This session explores the different approaches applied by three LinkedIn clients to help participants decide how best to measure success within their own organizations.