BrandConnect:12 New York: Redefining Relevance: Content Marketing in a Social Context

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Panel: Redefining Relevance: Content Marketing in a Social Context

Dan Roth, Executive Editor, LinkedIn
Linda Descano, Managing Director, Head of Digital Partnerships, Content & Social, Citi
Jason Jercinovic, President, Havas Worldwide Digital
Richard Margetic, Director, Global Social Media, Dell

Today it’s consumers who decide what’s relevant and shape market trends through their influence. This session focuses on strategies for generating and disseminating content that draws engagement from the people whose influence matters to your business.