BrandConnect:12 New York: The Mindset Divide

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The Mindset Divide: Revealing the Emotional Differences Between Personal and Professional Networks

Nick Nyhan, Chief Digital Officer, Kantar
Christina Jenkins, EMEA Insights Lead, LinkedIn

Do personal and professional social networks involve different mindsets? You bet. Consumers “spend” time on personal networks, but “invest” time on professional networks. Hear these and other insights from groundbreaking research by LinkedIn and TNS.