BrandConnect:12 New York: Transforming Your Organization for the Social Era

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Mike Gamson, Senior Vice President, Global Solutions, LinkedIn
Laura Fink, Vice President, Social Media Marketing, American Express OPEN
Jonah Bloom, Chief Strategy Officer, Kirshenbaum Bond Senecal + Partners
Sophie Vlessing, Senior Vice President, Strategy & Innovation, Kaplan
Gadi BenMark, SVP, Client Services, NM Incite, a Nielsen McKinsey Company

As social transforms business, marketing leaders are driving change within the organization and developing new ways to build relationships with customers. This panel will discuss how social has changed the way they hire, market, and sell. They will also shed light on the structures, processes, and practices within their organizations that make it work.