Social Strategies in the New World of Business

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Social media is transforming the way that brands and customers interact in real time all over the world. This rapidly changing landscape and dynamic environment can make it tough for marketers to keep up. Hear from leading digital marketers: Kara Segreto, CMO at Prudential Retirement; Dennis Owen, Vice President, Marketing Americas at Cathay Pacific Airways; Ethan McCarty, Director, Digital and Social Strategy at IBM; and Bill Strawderman, Executive Director, Interactive Marketing at AT&T as they discuss how to achieve organizational alignment for social media marketing.