The Role of Social Media in Financial Services Marketing

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Mike Gamson, head of the Global Solutions group at LinkedIn, leads an all-star panel of Financial Services marketers to discuss the role of social media and innovation in growing their business given the rapidly changing macroeconomic environment. Social Media has created significant opportunities and risks for Financial Services companies, as the ability to express and share individual opinions is presenting challenges with outdated regulatory laws and guidelines. Marketers from Amex, Citigroup, Fidelity, and Prudential will discuss compelling examples of how social media has started conversations and impacted their marketing mix.